Designing the right packaging for môme care® products was challenging and took time. We needed something to appeal both girls and boys, as well as children, adolescents and parents. We were also looking for a color scheme that could speak to international consumers and reflect a French identity.
The decisive step was to involve our young users. They all voted for the blue stripes and this choice proves very efficient on stores shelves, you can't miss the môme care® line of products!
See on the right early designs from 2013 and the final designs selected.